Seagate Technology sponsored "Wharf to Wharf Race" directors asked Seal to create an image for their summer race, which hosts over 18,000 runners. Seal created this "state of the art" image, breaking new ground after 20 years of posters using traditional art. The poster which was for sale as an art print was such a success as well as his rapport with race directors, he went on to do all the graphics for the event for four more years ©wwd 2004